Developing Norm No. 11

Developing Norm No. 11 is a type specimen book for Norm No. 11, part of the Norm collection’s ongoing study of the modern grotesque as a visual phenomenon.

The book is composed entirely in Norm No. 11, with every text and image designed to reveal the typeface through use. Norm No. 11 is straightforward and decisive, with a geometric backbone. Straight strokes are declarative and direct, while horizontally cut terminals establish a clear relationship with the baseline. At the same time, its geometric construction gives round forms a wider and fuller stance. Roundness and linearity are equally emphasized, creating a strong tension between expansive negative space and direct intersections.

Printed on highly smooth coated paper with black ink and a specially mixed spot colour, the book was designed to reproduce the character of the typeface with clarity. Developing Norm No. 11 functions both as a practical type specimen and as a conceptual publication in its own right.

Norm No. 11 Specimen book

MPL-SPM-NRM-11