Developing Norm No. 15

Developing Norm No. 15 is a type specimen book for Norm No. 15, part of the Norm collection’s ongoing study of the modern grotesque as a visual phenomenon.

The book is composed entirely in Norm No. 15, with every text and image designed to reveal the typeface through use. Norm No. 15 has a quiet yet confident eccentricism, informed by a close study of the Univers series. Squarish, flat exteriors and compact, narrow widths give the characters a distinctly structured appearance. Chiseled forms, such as the capital G completed in a single stroke, create a defined sense of construction, while tight apertures make the letters appear to resist gravity and fold subtly into themselves.

Printed on highly smooth coated paper with black ink and a specially mixed spot colour, the book was designed to reproduce the character of the typeface with clarity. Developing Norm No. 15 functions both as a practical type specimen and as a conceptual publication in its own right.

Norm No. 15 Specimen book

MPL-SPM-NRM-11