The Norm® series, led by Makoto Kamimura, is an ongoing study of grotesques as a visual phenomenon. While the typefaces share a visual expression of the modern grotesque, the origin and process of designing each variation are informed by different aesthetic and historical precedents. The subtle nuances strike a harmonious chord of uniformity across the collection, while explicit differences highlight each typeface’s individual quirks and textures. Each variation includes 10 weights, 20 total styles to support a range of expression and technical needs. These details are entry points for individuals to be their own tastemakers and define their own normal.
Norm No. 11 is straightforward and decisive, with a geometric backbone. Straight strokes are declarative and to the point. Terminals are cut horizontally to be parallel to the baseline. At the same time, its lean towards geometry gives the characters, especially rounder letterforms, a wider and fuller stance. Roundness and linearity are equally emphasized. Round characters are plump with negative space and require space to expand. At the same time, linear strokes directly collide and intersect. There is little time and space for frills.
Designer: Makoto Kamimura / Release: 2024
*Only available as a complete 20 styles family set.
download Specimen(pdf)