The Norm® series, led by Makoto Kamimura, is an ongoing study of grotesques as a visual phenomenon. While the typefaces share a visual expression of the modern grotesque, the origin and process of designing each variation are informed by different aesthetic and historical precedents. The subtle nuances strike a harmonious chord of uniformity across the collection, while explicit differences highlight each typeface’s individual quirks and textures. Each variation includes 10 weights, 20 total styles to support a range of expression and technical needs. These details are entry points for individuals to be their own tastemakers and define their own normal.
Norm No. 15 has a quiet, yet confident eccentricism. Elements result from a close and careful study of the Univers series. In particular, No. 15 adopts squarish, flat exteriors, as well compact, narrow widths. The former results in chiseled characters, such as the capital G which is completed in one stroke for a defined jawline. The latter produces tight apertures that make characters look like they are resisting a slight change in gravity and beginning to fold into themselves.
Designer: Makoto Kamimura with Sam Fagnart / Release: 2024
*Only available as a complete 20 styles family set.
download Specimen(pdf)