The Norm® series, led by Makoto Kamimura, is an ongoing study of grotesques as a visual phenomenon. While the typefaces share a visual expression of the modern grotesque, the origin and process of designing each variation are informed by different aesthetic and historical precedents. The subtle nuances strike a harmonious chord of uniformity across the collection, while explicit differences highlight each typeface’s individual quirks and textures. Each variation includes 10 weights, 20 total styles to support a range of expression and technical needs. These details are entry points for individuals to be their own tastemakers and define their own normal.
Norm No. 6 is a grotesque with a relaxed silhouette and deliberate irregularities. Instead of neatly cutting finials parallel to the baseline, they are shaved at an angle. Characters with tails and descenders gently extend and curve, spending a little more time completing their gesture. These details, combined with slightly narrow character widths create a texture that is soft and fluid, with a slight amount of friction that gives letters a sense of self-awareness and humility.
Designer: Makoto Kamimura / Release: 2024
*Only available as a complete 20 styles family set.
download Specimen(pdf)